Calling Early-Stage Founders Building Wellness Start-ups...

We'll Help You Implement Our Proven Validation & Launch System That Generated $200K+ In Pre-Validated Revenue

Calling Early-Stage Founders Building Wellness Start-ups...

We'll Help You Implement

Our Proven Validation & Launch System That

Generated $200K+

In Pre-Validated Revenue

Results from some of

our clients:

Reuben Sheers - Agency

"Working with Unorthodox

is a complete no brainer"

Cam Easty - Coach

"Working with these guys is one of the best decisions I've made"

Rodrigo Gomez - Agency

"Their systems got me leads and new clients"

Jamal P - Coach

"We'll continue working with Unorthodox, for sure"

Matt Reed

"Go and hire Unorthodox, it will change your business"

Steve Bolton- Investment

"No bulls**t, no fluff, just consistency"

Success Stories: How 50+ Wellness Founders Validated Their Ideas and Launched with Confidence in Under 3 Months

Charlotte is the crucial sense check every new business needs, that will save you time, money, and your sanity! She has a rare gift for making complex go-to-market strategy feel simple, structured, and achievable. She helped us find real clarity on our audience, messaging, and launch approach. we felt like we were in incredibly capable hands. She's the person you want in your corner when you're building something new.

Amelia Phillips
Founder, Michelle Bridges 12WBT & Vitality360

Working with Charlotte is like having a trusted guide who knows both the heart and the science of validating, launching and building a business. She empowers founders to test fast, learn deeply, and launch with real confidence.

Lauren Roxburgh
Dubbed the "Body Whisperer" by Gwyneth Paltrow, Founder of Aligned Life Studio.

Charlotte designed and taught one of our most popular programs on idea validation and go-to-market strategy. Students consistently praised her practical insights, energy, and ability to make complex concepts actionable.

Ryan Meyer
Director, General Assembly

Working with Charlotte was a game-changer. She helped us move from idea to execution with incredible speed validating concepts, testing them in market, and rapidly iterating based on real customer insights. Her strategic clarity and creative thinking were instrumental in helping us hit our growth objectives.

Ramzey Choker
Founder, Grounds of Alexandria (World’s Most Popular Restaurant)

Charlotte brought a new perspective and rigour to a new product launch within our established brand. Her approach helped us validate demand early, align the team, and build a focused go-to-market plan.

Elisha Hopkinson
CEO Saba / Sportscraft

Charlotte delivered such a fun, insightful and totally industry-relevant workshop. I loved how she presented a great mix of theoretical growth frameworks, along with some immediately-implementable practical hacks. I got so much from the class and I was thoroughly inspired by your obvious passion for the topic. You've had an amazing career thus far which has given you a full-stocked library of professional anecdotes to illustrate your points. You are an awesome speaker and facilitator!

Leah Callon-Butler

“Before working with Charlotte, I was stuck in idea mode constantly second-guessing what to do next. Within weeks, I had clarity, proof of demand, and my first paying customers. It’s honestly the best decision I’ve made for my business.”

Sarah M.
Founder of a Hormone-Tracking App

“We’d spent months building, tweaking, and over-analysing before Charlotte showed us a smarter way. Her system got us real feedback, real data, and the confidence to pitch investors. We landed $50K in early pre-sales within 8 weeks.”

James W.
Co-Founder of a Bio-Tech Wellness Startup

“Charlotte’s approach took me from vague concept to launch-ready clarity in record time. It felt like having a co-founder who’s done it 100 times but with zero fluff.”

Tina R.
Founder of a Mental-Fitness Platform

Success Stories: How 50+ Wellness Founders Validated Their Ideas and Launched with Confidence in Under 3 Months

Charlotte is the crucial sense check every new business needs, that will save you time, money, and your sanity! She has a rare gift for making complex go-to-market strategy feel simple, structured, and achievable. She helped us find real clarity on our audience, messaging, and launch approach. we felt like we were in incredibly capable hands. She's the person you want in your corner when you're building something new.

Amelia Phillips
Founder, Michelle Bridges 12WBT & Vitality360

Working with Charlotte is like having a trusted guide who knows both the heart and the science of validating, launching and building a business. She empowers founders to test fast, learn deeply, and launch with real confidence.

Lauren Roxburgh
Dubbed the "Body Whisperer" by Gwyneth Paltrow, Founder of Aligned Life Studio.

Charlotte designed and taught one of our most popular programs on idea validation and go-to-market strategy. Students consistently praised her practical insights, energy, and ability to make complex concepts actionable.

Ryan Meyer
Director, General Assembly

Working with Charlotte was a game-changer. She helped us move from idea to execution with incredible speed validating concepts, testing them in market, and rapidly iterating based on real customer insights. Her strategic clarity and creative thinking were instrumental in helping us hit our growth objectives.

Ramzey Choker
Founder, Grounds of Alexandria (World’s Most Popular Restaurant)

Charlotte brought a new perspective and rigour to a new product launch within our established brand. Her approach helped us validate demand early, align the team, and build a focused go-to-market plan.

Elisha Hopkinson
CEO Saba / Sportscraft

Charlotte delivered such a fun, insightful and totally industry-relevant workshop. I loved how she presented a great mix of theoretical growth frameworks, along with some immediately-implementable practical hacks. I got so much from the class and I was thoroughly inspired by your obvious passion for the topic. You've had an amazing career thus far which has given you a full-stocked library of professional anecdotes to illustrate your points. You are an awesome speaker and facilitator!

Leah Callon-Butler

“Before working with Charlotte, I was stuck in idea mode constantly second-guessing what to do next. Within weeks, I had clarity, proof of demand, and my first paying customers. It’s honestly the best decision I’ve made for my business.”

Sarah M.
Founder of a Hormone-Tracking App

“We’d spent months building, tweaking, and over-analysing before Charlotte showed us a smarter way. Her system got us real feedback, real data, and the confidence to pitch investors. We landed $50K in early pre-sales within 8 weeks.”

James W.
Co-Founder of a Bio-Tech Wellness Startup

“Charlotte’s approach took me from vague concept to launch-ready clarity in record time. It felt like having a co-founder who’s done it 100 times but with zero fluff.”

Tina R.
Founder of a Mental-Fitness Platform

Validation Nation | All Rights Reserved

139 Jonson street, Byron Bay, NSW 2481

We help wellness founders cut through the guesswork by building validation systems that prove whether an idea is worth pursuing. Instead of generic programs or empty promises, we work side-by-side with you, one-on-one, to design a clear path forward — giving you the strategy, structure, and support you need to launch with confidence.

WE GET ASKED...

I'm just getting started with my business, is this right for me?

We're perfect for businesses that are already moving, they understand what they're selling, who they're selling it too, but their sales systems are manual and broken.

If you're just getting started in your business it is however important to get this right early on. So please schedule your call, complete the form and we can provide you with the best next steps to set you up for success.

What kind of ROI can I expect from these sales systems?

Our systems are designed to improve lead quality, increase conversions, and boost profit margins, providing measurable ROI tailored to your business.

How long does it take to implement the system?

Implementation timelines vary depending on your specific needs, but most clients see results within 4-6 weeks from the start of working with us.

Do you customize the system for each business?

Yes, we tailor every system to fit your unique sales process, audience, and goals to maximize efficiency and results.

Is the system fully automated, or does it require manual input?

Our systems are largely automated, allowing you to focus on strategic tasks while routine lead management and qualification happen seamlessly in the background.

What’s included in the setup process?

We handle everything from auditing your current processes and mapping the user journey to building, testing, and training your team on the new system.

How does this system differ from traditional lead generation?

Your problem isn't lead generation, there are 1,000 options out there to drive more leads (We know what they are). But sending leads to a broken system guarantees you never grow and scale.

Do you offer ongoing support after setup?

Yes, we provide support and guidance to ensure the system runs smoothly, with optional ongoing consulting to help you adapt and optimize over time.

Can the system scale as my business grows?

Absolutely. We design scalable systems that can grow with your business, accommodating increased lead volume and expanding sales needs.

Will my team need extensive training to use the system?

Our systems are intuitive and user-friendly, and we provide training to ensure your team can operate and manage it effectively with minimal effort.

What industries do you typically work with?

We’ve worked with over 100 companies across various industries, from B2B to e-commerce, so our systems are adaptable to different business models.

WE GET ASKED...

I'm just getting started with my business, is this right for me?

We're perfect for businesses that are already moving, they understand what they're selling, who they're selling it too, but their sales systems are manual and broken.

If you're just getting started in your business it is however important to get this right early on. So please schedule your call, complete the form and we can provide you with the best next steps to set you up for success.

What kind of ROI can I expect from these sales systems?

Our systems are designed to improve lead quality, increase conversions, and boost profit margins, providing measurable ROI tailored to your business.

How long does it take to implement the system?

Implementation timelines vary depending on your specific needs, but most clients see results within 4-6 weeks from the start of working with us.

Do you customize the system for each business?

Yes, we tailor every system to fit your unique sales process, audience, and goals to maximize efficiency and results.

Is the system fully automated, or does it require manual input?

Our systems are largely automated, allowing you to focus on strategic tasks while routine lead management and qualification happen seamlessly in the background.

What’s included in the setup process?

We handle everything from auditing your current processes and mapping the user journey to building, testing, and training your team on the new system.

How does this system differ from traditional lead generation?

Your problem isn't lead generation, there are 1,000 options out there to drive more leads (We know what they are). But sending leads to a broken system guarantees you never grow and scale.

Do you offer ongoing support after setup?

Yes, we provide support and guidance to ensure the system runs smoothly, with optional ongoing consulting to help you adapt and optimize over time.

Can the system scale as my business grows?

Absolutely. We design scalable systems that can grow with your business, accommodating increased lead volume and expanding sales needs.

Will my team need extensive training to use the system?

Our systems are intuitive and user-friendly, and we provide training to ensure your team can operate and manage it effectively with minimal effort.

What industries do you typically work with?

We’ve worked with over 100 companies across various industries, from B2B to e-commerce, so our systems are adaptable to different business models.


Validation Nation | All Rights Reserved

139 Jonson street, Byron Bay, NSW 2481

Privacy Policy | Terms and Conditions

We help wellness founders cut through the guesswork by building validation systems that prove whether an idea is worth pursuing. Instead of generic programs or empty promises, we work side-by-side with you, one-on-one, to design a clear path forward — giving you the strategy, structure, and support you need to launch with confidence.

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But for me, it definitely is, or I wouldn't be doing it.

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But for years, my life was just constant stress, and I lived every entrepreneur's worst nightmares.

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